2025 Communications Cohort
Session 1 - Social Media Bootcamp π₯Ύπͺ
Session 2 - Optimizing Your Online Presence
In this session of the Social Media Bootcamp, Shi-Lynn Campbell, Milly Tamarez, Max Lasher, and Diana Scholl discuss key strategies for enhancing your social media game. The agenda covers content pillars, community management, influencer partnerships, fundraising, and crisis communications. Our presenters will also walk through practical examples and tips on maintaining organizational voice and strategy.
Key takeaways include:
- Understanding the importance of social media for action and awareness
- Defining content goals and audience
- L everaging community engagement techniques
- Exploring influencer collaborations
- Effectively managing crises
00:00 Welcome and Introduction (Shi-Lynn)
00:44 Recap of Session One (Milly)
07:02 Content Pillars Explained (Milly)
11:15 Community Management Basics (Max)
19:35 Engaging with Your Audience (Max)
26:23 Influencer Marketing Overview (Max)
29:37 Leveraging Micro Influencers for Contract Work (Max)
30:18 The Power of User-Generated Content (Diana)
32:06 Finding and Engaging with Influencers (All Hosts)
36:33 Building Brand Partnerships (Max)
41:05 Effective Fundraising Strategies on Social Media (Diana)
48:06 Crisis Communication and Management (Diana)
54:31 Q&A and Final Thoughts (All Hosts)


